According to a recent survey by MoneySupermarket.com, 8.5 Million adults in the United Kingdom with dependents do not have life cover in place. Just 45% of male breadwinners have cover and only 38% female. This is certainly not the lowest in comparison to worldwide standards. The global average for life insurance coverage penetration is 32%. Australia trails with the lowest penetration rate of life cover in the world, at a mere 25%.
Take a look at the Infographic below. Here lies an opportunity for life insurance brokers.