Siren Group

An online advertising agency pushing the boundaries and delivering exceptional advertising results. We don't "sell" our services. We partner with clients and invest our own capital into the ad campaigns.

facebook lookalike audience

Social Media Advertising

Find New Customers Using Facebook Lookalike Audiences Like A Pro

Facebook offers powerful audience targeting tools to reach the people that matter most to your business. With nearly 2 billion people using Facebook, the traditional…

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FACEBOOK ACCOUNT DISABLED

Social Media Advertising

6 Ways To Prevent Your Facebook Ad Account From Getting Disabled or Suspended

There are over 4 million companies currently advertising on Facebook. Daily there are countless Ad Accounts getting suspended or disabled, for different reasons. In most…

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Facebook Custom Audiences

Social Media Advertising

Facebook Custom Audience Retargeting Techniques Proven To Convert

It’s no secret that selling to existing customers is easier (and cheaper) than finding new ones. It’s the 80/20 rule commonly known as the Pareto…

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facebook engagement

Social Media Advertising

5 New Facebook Features To Help Improve User Engagement

Facebook has been aggressively rolling out many new features for advertisers and users. The lines are rapidly blurring between the functionalities now available between Facebook,…

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facebook advertising

Social Media Advertising

Online Retailer Gained Over 100,000 New Customers Using Facebook Ads

The first challenge for any online retailer is to build a dynamic, customer servicing website. The second, toughest challenge is the ability to generate enough…

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gamification for life insurance

Life Insurance

The Use of Gamification For Life Insurance To Improve Customer Engagement And Retention

There are many innovations happening in the insurance industry right now – gamification is one of them. Gamification is basically the use of game design…

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F2P games

Online Games

The Top 6 Reasons Players Leave Your F2P Game

When it comes to free-to-play (F2P) games, game developers and publishers only make money when players really enjoy a game, and become long term users.…

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insurance agent

Life Insurance

Sales Behaviour Tactics Every Life Insurance Agent Should Avoid

Have you ever wondered if your agents’ sales tactics are coming across as annoying? Resulting in lost opportunity for your company. Selling life insurance is certainly…

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fashion ecommerce influencer marketing

Fashion Ecommerce

5 Innovative Influencer Marketing Strategies Working For Fashion Ecommerce

2016 was the year of the Influencers. We saw brands relying deeply on campaigns centred on organic and real content. Content created by social media…

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youtube-lifeinsurance

Life Insurance

The Best Life Insurance Adverts in 2016

Getting more customers to buy into the idea that life cover is a necessity and not a luxury is an increasingly difficult task. Especially when consumers…

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