There are over 4 million companies currently advertising on Facebook. Daily there are countless Ad Accounts getting suspended or disabled, for different reasons. In most cases it is preventable, if you know what to do. Having your ad account blocked is disruptive for any business. Attempting to have your account re-enabled is near impossible.
We’ve spent over $12 Million advertising on this platform. Managing various campaigns for our clients. And we’ve encountered many cases where customers needed our help reactivating their accounts.
Here are two main reasons Facebook suspends or disables an account.
- Unusual activity.
- Running misleading adverts that resulted in high negative feedback from people on Facebook.
The first reason you’ll be glad to know is easy to fix. Facebook places a block on accounts with unusual activity as a security measure. It helps them to prevent an account from getting hacked. What you need to do is the following:
- Confirm your identity by replying to the message received providing the information requested.
- Once Facebook support verify your account it is then reactivated.
The second reason is about the most common. But it’s also the most difficult to resolve. If you received this message you have violated one of Facebook’s policies. There are 13 parts to the Facebook policy terms and conditions, each with detailed points to take note of. Reviewing the ads policy will need a significant amount of your time. Especially when trying to determine which ad policy you have violated.
We’re going to share with you 6 ways to help prevent your Facebook Ad Account from getting disabled or suspended.
Start Off Slow
If you recently created an account on the Business Manager platform, launching a thousand dollar campaign from the word go will raise a red flag.
The key is to build on your campaigns, get your ads approved and published. Keep building on campaigns and be sure to follow Facebook’s policies. When Facebook establishes your account as ‘safe’ (adhering to their policies) you will be able to increase the number of campaigns and spend.
Facebook monitors every new Ad Account opened. Accounts which get suspended, who provide misleading content, go onto opening new accounts. For this very reason Facebook track all new accounts.
First you need to build the trust of Facebook.
Stick To One IP Address
This may seem like an odd statement. But Facebook track the login activity of your Business Manager account. If you log on from various IP addresses in different countries, your account is flagged. For good reason. When you log on from different locations this alerts Facebook to the potential threat of fraudulent activity. This process is in fact set up to protect your Ad Account, but can also be your greatest enemy if you’re unaware of it.
Create Many Ad Accounts
This is an important point to take not of if you’re going to run a campaign that you consider risky. In the Business Manager platform you can create up to 5 Ad Manager Accounts. Each with different payment set ups. If one Ad Account get suspended or disabled, it will not affect other campaigns set up in a different Ad Account.
To create more than one ad account, go to the ‘People and Assets’ tab in Business Manager and click ‘Ad Accounts’. You can either claim an existing account using the ID number or create a new one.
It’s important to note that by deactivating an ad account this does not delete it from your Business Account. A deactivated account still counts towards your ad account limit. There is no option to request extra ad accounts. The total advertising spend on Facebook determines the number of ad accounts available.
Another tip here is avoid using PayPal. Facebook prefer payment method by credit card.
Delete Ads ‘Not Approved’
Seems obvious right? But many social media managers do not do this. If your ad is not approved, delete it immediately.
Keep only approved successful ad campaigns. Any older paused campaigns, which you did not publish, delete these also.
The point here is to make sure to keep your Ad Account clean.
High Negative Feedback
Yet another obvious tip here, but one that is especially important. Facebook will disable your account if your ad results in excessive negative feedback.
This includes a person reporting your ad or hiding it. If they reported your ad this is most likely due to one of the following reasons:
- lacked content
- included too many or disruptive ads
- disturbing or offensive content
- content did not match the characteristics of that person
If the person selected to hide your ad either they already saw it or were not interested.
Facebook scores your ads based on this feedback as low, medium or high.
If you’re seeing high negative feedback you need to re-look at your targeting, ad design and content. Review your landing pages and ensure you are not violating any of Facebook’s policies.
If after you have adjusted as above and you are still seeing a high negative feedback. It is best to delete the campaign and start again.
Read, learn and understand these policies. Set up alerts to any new policies. This is the number one reason why a Facebook ad account gets suspended. Consistent violation of Facebook’s policies is a guarantee to get your account banned.
There are many of them, but highlighted below are the most common:
- Ads promoting the sale of prescription pharmaceuticals
- Promoting subscription services must include the ad copy e.g. “Subscription required”
- Lottery or gambling ads. Strict policies around age targeting, usage of symbols and irresponsible ad content.
- Image usage must be relevant and appropriate:
- 20% text policy.
- Do not use political, sexual or other sensitive issues.
- Avoid overly sexual, imply nudity, show excessive amounts of skin.
- Images may not portray non existent functionality e.g a watch video button with no video.
- May not contain QR codes.
- “get rich quick” schemes or other money-making opportunities. Any that offer compensation for little to no investment aren’t allowed.
- Ads may not make unsubstantiated claims. Including but not limited to price, performance and results.
- Destination landing page/website URLs must function properly in all browsers.
- Ads may not direct to landing pages that trigger pop-ups or pop-unders.
Facebook recently announced improvements to the integrity of the News Feed. Highlighting in this release: misinformation, sensationalism, clickbait and other posts outside community standards. Violating these new policies will now also affect your natural news feed ranking. Plus it will affect your Ad Account performance.
Here is a list of the latest updates:
- Meaningful Content. Is the content you are sharing meaningful to the person. Insights such as likes, comments and shares are still important. Along with how long videos are being viewed.
- Informative Content. Content such as current events, stories about a celebrity, local news or recipes. Focus on creating content people will find new, interesting and informative.
- Accurate, Authentic Content. Genuine content appears higher in the News Feed. Always insert clear headlines, avoid spam and click-bait and provide accurate information.
The last piece of advice we can offer is that if it feels wrong, it most likely is.
If your Facebook Ad account has been suspended or disabled, you can request a free no-obligation expert Facebook session with us. We’ll spend 30-minutes reviewing your account and provide you with valuable insight to either improve or fix errors. To book a place go to: http://www.sirenltd.com/facebook